Tarte Shape Tape VS. Too Face Born This Way Concealer


Tarte Shape Tape Concealer has a massive, cult following and it’s actually the best selling concealer in America!  I dare you to watch a YouTube beauty video without hearing about it because bloggers, beauty gurus and YouTubers alike all rave about the concealer’s full coverage, hide any blemish you want abilities. I own it, and while I hate anything matte and full coverage, it’s my favorite concealer and I can attest to its full coverage abilities.  It’s pretty damn good and it makes tackling blemishes a hell of a lot easier. I also swear by it if you don’t wear foundation or even if you do!  I think everyone needs a lights out concealer whether it be for a blemish, dark circles, redness or any other issue.  I mentioned that it’s matte which isn’t my favorite, it’s also on the drier side but hey, nothing covers or lasts as well as Tarte SHape Tape.

Oooohhh but that changed a month ago when Too Faced came out with their Born This Way Super Coverage Concealer.  Upon its release, everyone in the beauty community knew it was their answer to Tarte Shape Tape and I was SO intrigued! Full coverage + hydration.  Sounded like a dream.  Just for a breakdown, here’s the key info about the two concealers.

Tarte Shape Tape Concealer – $27

  • Full coverage with flawless matte finish
  • Conceals all imperfections & doubles as a contour/highlight product
  • Creamy, easy-to-blend formula won’t flake or crease
  • Nourishes with mango seed & shea butters
  • Helps illuminate skin for a lifted effect
  • 30 shades.

Taken from the Tarte website. I believe it was 18 shades before and they just recently, like 3 days ago, came out with 12+ more shades. Which everyone believed was their answer to Too Faced’s shade range which isn’t all that better.  IDK we all know Tarte sucks at shade ranges.

Too Faced Born This Way Super Coverage Concealer – $29

  • Oil-free, non-comedogenic formula
  • Can be used to conceal, contour, highlight, and retouch
  • Weightless and hydrating so skin is never dry or cakey
  • Long wearing for 12 hours
  • Photo-friendly/No flashback
  • 20 shades.

That’s taken from the Too Faced website.

How They Compare

Both have the same, big doe foot applicator.

I’ve been trying both concealers side to side to see how they compare. I will say, both are not concealers I reach for daily because they’re so full coverage. I go for them if I need more coverage — IE a night out, I have a blemish – both will cover it, or if I look very tired — both ROCK for dark circles.  If I use them it’s the tinest dot.

Coverage is pretty similar — both are very full coverage.

Tarte Shape Tape doesn’t need to be set.  It’s matte and a much drier formula which some don’t like. I can’t always use it because I’m dry.  Too Faced Super Coverage has a satin, hydrating finish and you do have to set it but it won’t emphasize dry skin. I think TF looks more skin like.

If you’re looking at price per product, Too Faced is $2 more but you get more product.

Side by Side

To really compare the two, one day I used the Tarte Concealer and the Too Faced Concealer as foundations and applied each to one half of my face to compare side by side.  Tarte was dry and separated in some parts.  It didn’t move nicely but it didn’t need to be set.  I felt like it just sat on top of my skin, emphasizing moles, pores and any little spots. I do however love its matte finish for a blemish.

To be honest, I was so impressed with the Too Faced BTW.  It had a more dewy, satin finish and it really looked skin like. It melted into the skin versus sitting on top of it and it didn’t emphasize pores or blemishes.  It looked really nice on my face!

As a spot treatment, Tarte may be better because it’s matte.  I’ve really relied on it in the past because for blemishes I recommend a full coverage concealer on the spot instead of full coverage foundation all over because it’ll look more natural, less cakey.

I set Too Faced with a powder if I want to cover a blemish and I recommend using powder if you want it to last all day on a blemish.

Honestly though, the more close up I look at the Tarte Shape Tape, it looks like shit. It sits on top of pores, emphasizes them and just doesn’t look as good as the Too Faced side.

Both crease on me which isn’t the end of the world. I don’t believe in creaseless claims.



Top is Tarte, it dries down way more pink. Bottom is Too Faced.

I go for spot concealing so I pick my exact skin tone.

I have light-medium in Shape Tape which honestly dries down way too pink for me. It’s supposed to be a  light-medium shade with pink undertones. I’m usually more warmed tone/peach and their light-medium warm-toned
shade — light-medium sand is wayyyy to light for me. They came out with new shades so maybe I’d have a better match there. Looking online maybe light-medium honey.

In Too Faced I’m light beige which is light neutral.  It’s definitely a more medium shade, unlike the name. I liked golden beige too but it was a little too golden for spot concealing.


First off, it comes to preference. If I had both sitting in front of me, I’d pick Too Faced and I don’t think I’d buy Shape Tape again. I love the dewy, hydration that Too Faced offers and it looks SOOO much nicer on the skin.  SO MUCH MORE SKINLIKE. Why didn’t I look sooner?! Tarte looks like it separates in a way looks really bad.  This post enlightened me!  As for my new favorite concealer? It changes often, right now I reach for the RMS uncoverup the most. But I love Nars creamy radiant along with Too Faced super coverage!  Def not Shape Tape anymore!

I just really like how hydrating and dewy the Too Faced Super Coverage is and most importantly how it looks on my skin! Do I think it will replace Shape Tape for the beauty community? I’m not sure. I’ve seen a few YouTubers that I watch make the switch. Will it be permanent? Not sure. I know after the horrendous, Tarte Shape Tape foundation rage they lost a lot of dedicated users.  It just may, especially for us with dry skin that like a dewy base.



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